My apprehensions about the #Likeminds social media event was that it would be a love-in among insincere folk selling sincerity services. I couldn’t have been more wrong. Nearly all of the people I met over the course of two days in Exeter were genuine, enthusiastic and passionate about social media.

And I learned a lot from the sessions – about Chris Brogan’s jealous Followers that need regular loving, to Olivier Blanchard’s discovery of disconnected organisations that are listening to social media but unable to channel listening into doing; and debates about the future of journalism, paywalls, bloggers and brand advocates.

And the networking and discourse (a true Socratic symopsium?) at an event like this was far more informative and vibrant than any of the hundreds of technology conferences I have attended in my working life.

But the lasting thoughts that I left with is that of noise and the inability to filter it out. Every moment of the Likeminds event was caught on iphone camera, on Kodak Zi8 and of course the ubiquitous Twitter tap tap tapping. A multiverse of content was generated on this most sociable of days. Ok, as a consumer of this data (rather than producer) I can dip in an out.

But how much juicy content am I missing? Fear of this, and a desperate desire to taste everything, as it happens, means that I am monitoring social media streams 24/7.

It has to stop. The noise has to be filtered out somehow.

The future of publishing, of blogging, of social media, will depend on some way to filter.

I’m thinking about how I can do this with my own work – Futurity produces up to 1000 articles are year, with ideas inspired from a vast array of sources. I need to organise and filter this, and in doing so, capture underlying trends.

When I trained in Futurology (a dumb term, I know), we learned how to think slowly, see real changes behind the vapid. But it’s getting harder to do this since the advent of the social media. So how can we learn to filter?

Your thoughts please?

#stewartbaines

Tonight – my first experience of #Likeminds – and I’ve got more questions than answers. I came to this social media event, which was highly recommended as one of the best on the social media calendar, hoping to learn about the positive impact social media has had on companies. I find that the problem with events like this is that a load of consultants and small agencies are essentially pitching to each other, and there are very few leads. Scattered around though, are some very bright, very persuasive people who have far more experience than I do in engaging enterprise acolytes.

Nonetheless, I did learn something tonight – you can’t fake sincerity. If you want brands – whether B2B or B2C – to engage with social media, particularly blogging and Twitter, you need to find interesting, enthusiastic contributors  that enjoy what they are doing. You can cajole, poke, threaten or bribe consultants and other knowledge workers in enterprises to participate in knowledge sharing, you can persuade them of the need to build their own social capital, but you can’t convince them to be sincere.  So what does it take to convince people to be sincere? Tomorrow I hope to learn that . In the meantime, how do you think we can encourage corporate  bloggers to be sincere?

#stewartbaines

A new report from the UN warns that the environmental dangers of e-waste is set to explode with the increasing use of PCs, mobile phones and consumer gadgetry worldwide. It says that unless countries  take action to collect and recycle e-waste, many developing countries will be left with (even bigger) mountains of hazardous toxic e-waste. The report predicts that e-waste from discarded mobile phones will be seven times higher in 2020 compared to 2007, and 18 times higher in India. Two to four times as many computers will be dumped in South Africa and China, and five times as many in India. China already produces 2.3 million tonnes of e-waste domestically and remains a major dumping ground for developed countries despite having banned e-waste imports. How to deal with this waste is a growing problem, and the report acknowledges that simply transferring existing recycling methods from more developed countries is unlikely to work.

Existing controls for e-waste recycling are already weak, as demonstrated by a Greenpeace investigation that followed a TV from the UK to Nigeria where it is dumped or the materials recycled using less than safe methods. With the poorest being involved in trying to extract materials such as lead, cadmium and mercury e-waste, Greenpeace say its up to the manufacturers of this equipment to stop using toxic chemicals in its manufacture.

Normally, we like to post finished articles, but in this instance, I’m going to post my request-for-information.

I’m writing article for the good people at Silicon.com on the pains and barriers of deploying social media in the enterprise. I have a number of issues that I am struggling to deal with. So, in collaborative writing kind of way, have you got any answers?

Either leave a comment at the bottom of the post, or send me a tweet (#stewartbaines) or email (stewartbaines at futuritymedia dot com)

1. Can enterprises truly engage in social media then they are “anti-social” organisations (argues Benjamin Ellis). Is this true? Is the profit motive inconsistent with sharing (which is intangible)?
2. Should enterprise social media stay under the radar (with small projects) until you have an ROI and then roll-out extensively?
3. How do you identify social media champions in an organisation, how do you motivate them (without financial rewards)
4. How do you get those with the most knowledge to share their knowledge when they are increasingly working to time sheets with minimum no. of billable hours? Surely those with “knowledge capital” are disinclined to convert this into “social capital”
5. If you can’t demonstrate ROI, will participating in social media ever be written into a job description
6. What happens to social networks in the enterprise, when you remove the champions (e.g. they move jobs) – do the networks collapse? (I’ve seen some evidence to suggest this does happen with immature networks.)
7. How do you measure the value of enterprise social media in terms of marketing/PR terms, particulalry in B2B space? My point is that traditional B2B marketing was all about segmentation based on job title, location etc. Social media is so scattergun, and your audience typically doesn’t fit the segmented target audience (i.e you can hire an agency like Futurity to be your social media mouthpiece but what are you getting back for that, in terms of increased sales, or raised profile in your target audience.

Your thoughts, comments, corrections or criticism very welcomed.

UPDATE: I am going to be at Like Minds social media conference in Exeter on Friday 26 February. If you, or a client, is going to be there and has something interesting to say, I’m happy to meet up.

#stewartbaines

My Futurity colleague Steve Costello points our that for some public sector CIOs the need for power (i.e. being a big spender) is more important than looking after the public purse. Here’s a post he wrote….

An interesting paradox was reported in the UK IT press recently, when one of the UK government’s Chief Information Officers revealed that if he cut his IT spending by too great a sum, he would be excluded from an informal “club” of top purchasers which has a significant influence on informing cross-departmental policies and procedures.

In addition to writing text at Futurity Media, we’re also doing video and audio. This is an example of a recent podcast that we did with Orange Business Services in Herndon Virginia. We were talking to Current Analysis analyst Amy Larsen DeCarlo about cloud computing from an enterprise viewpoint. Where is the technology heading? What applications are suited to it? How are early adopters using it?